- Organize Product Names
Product names should accurately describe what the product does. One of the easiest ways to create a catchy and accurate product name is to create compound words with its function. For instance, transparent air-filled hemispheres (bubbles) used to wrap fragile items is called a “bubble wrap”, Same applies for air- conditioners, cooking stoves, ironing boards, etc. Simply finish up the description of the item by adding a key specification or description. E.g. 4 burner tabletop gas cooker, 2 HP Inverter Split Air- Conditioner.
- Use Highlights
The most important features of your products should be inputted here. You should ensure that the prospective buyer is able to take a quick look at the highlights and have a clear understanding of what to expect upon purchase. It is important that you list at least four (4) items. This will boost your content score and improve your SEO (Search Engine Optimization) ranking for content score boost and excellent SEO.
- Use catchy Images
Nothing beats having a clean, clear, precise, and detailed image. You should know that product images create an impression on the buyer. If you must sell, you should ensure that your product image is as appealing as possible with all details of the product at a glance. We recommend that you show all angles of the product in order to present a vivid detail in the mind of your buyer. See our image guidelines here.
- Use Attribute Filters
Perhaps the most neglected feature, attribute filters are as important as your product names. They help is maximizing search results when it comes to SEO. Customers select these filters according to what they are looking to buy, which means that when you fill in the attribute filters at the point of creation, your products will automatically be presented to the buyer as a matching result. Colour, size, display size, operating system, RAM, etc, are some of the filters on Jumia, see details here.
You should endeavor to fill ALL filters related to your product. You never know what feature will land you the big sale!
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