BRAND RESTRICTIONS: ALL YOU NEED TO KNOW

This post will explain why certain brands are restricted on Jumia, provide the most up-to-date list of known restricted brands and offer tips for how sellers can deal with brand restrictions.

Generally speaking, the brand restriction means that sellers will be refrained from listing certain brands even when they fall under the categories available on the website. Usually, these brand restrictions are put in place in line with flags raised by the brand manufacturers for ownership rights. Premium Brands are more susceptible to infringements and counterfeits that can lead to lawsuits and infringement cases.

You may ask, why are certain Brands Restricted on Jumia?

There are several reasons certain brands are restricted on Jumia. First, some manufacturers may demand that we restrict their brand in order to protect consumers from counterfeits and other infringing products. Some brands and categories like apparel, handbags, luxury beauty products, shoes, etc. are more prone to counterfeits than others. The manufacture, distribution, and/or sale of counterfeit goods carries both civil liability and criminal penalties in Nigeria and other countries. These companies have the exclusive right to use their copyrights and trademarks and work diligently to protect their reputation.

Next, certain brands are sold exclusively elsewhere and companies will aggressively protect their distribution method. Manufacturers do not want the perceived value to be decreased by allowing third-party sellers to list the item on Jumia.

Third, direct sales companies/multi-level marketing (MLM) companies often explicitly prohibit their distributors from selling their products online.

Lastly, certain types of items may have greater safety concerns and more frequent product recalls than others. For example, many baby items are restricted on Jumia. Certain health items are also restricted. 

How would I know the brands that are restricted?

Jumia has created a list of the brands that are restricted on our platform to guide you while listing your products. Please click here to view these brands.

How Can Sellers Deal With Restricted Brands

First, check the list above to confirm that the brand you are listing on our website is not restricted.

You can also contact the manufacturer of the restricted brand and request to become an authorized reseller if you want to sell the brand on our platform.

Note

There would be a 70,000 Naira penalty fee on the occurrence of detection of a counterfeit/restricted brand.

Jumia will be fully transparent to legal authorities investigating cases of an alleged breach of trademarks on the platform.

Please be aware that Jumia will abide by the law and share any relevant information about every vendor subject to legal investigations regarding this topic.