This post will explain why certain brands are restricted on Jumia, provide the most up-to-date list of known restricted brands and offer tips for how sellers can deal with brand restrictions.
Generally speaking, the brand restriction means that sellers will be refrained from listing certain brands even when they fall under the categories available on the website. Usually, these brand restrictions are put in place in line with flags raised by the brand manufacturers for ownership rights. Premium Brands are more susceptible to infringements and counterfeits that can lead to lawsuits and infringement cases.
You may ask, why are certain Brands Restricted on Jumia?