CREATING YOUR PRODUCT(S) CORRECTLY
Every product is relevant and this starts with its creation because to achieve the end goal which is to generate sales, the right processes must be followed.
So, what is product creation? What are the necessary fields to be inputted when creating products?
Product creation refers to the creation of a new product.
To create a product, there are necessary fields to fill and this is dependent on the category of the product. However, the following fields cut across all categories:
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Name
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Primary Category
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Price
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Seller SKU
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Variation
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Quantity
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Color Family
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Description
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Product Weight
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Image
For every customer viewing an existing product, it gives them the overall knowledge about the product they intend to purchase. Providing these fields help generate sales as the customers are not only intentional about purchasing a specific product but driven to make the right decision.
There is the need for proper categorization when creating a product and this is made simple using the category tree on your Seller Center. It is relevant to state that products must be created according to their various categories.
The category tree helps with this.
During the product creation process, it is important to give adequate product naming, description and highlights to the products on the website.
To properly name a product, the right information should be included such as colour, edition, speciality e.g Ladies Short Chiffon Flair Gown – Red, Wide Angle Camera 10 MP – Black etc.
If you are wondering what adequate product naming, description and highlights does to your products, here’s a few;
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It shows originality.
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It shows product benefits.
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It sparks in them the urgency to buy.
Sounds great?
I hope this helps you create your products correctly.
