The Relevance of Precise Product Categorization
Imagine being welcomed by spare parts and detergents in the “Beverages” aisle of a grocery store?
Not a pleasant picture, is it?
Well, that’s a result of poor product categorization.
Product Categorization, wondering what it is? Not to worry, we’ve got you covered!
Let’s take a quick deep dive into what it entails, why it is an absolute necessity to prevent your customers from getting confused and/or lost and how the proper use of it would help retain customers.
Not so many people do well with disorganization as it leads to time wasting and sometimes, a loss of personal belongings, data or customers.
In that regard, Product categorization is the basis for how shoppers navigate and discover products.
Setting it up creates a structure that relates products by their attributes. For a business, it provides all departments efficiency when searching for and obtaining product information. It is not restricted to just physical stores but online ones as well.
An effective product categorization system ideally serves as a map for customers. It is the organization of products in any system according to customer needs and relevance.
It could also be referred to as the logical grouping of similar or complementary products together into categories for customers/clients’ easy navigation and ensuring a completion of their sales journey.
In each category, products are grouped based on their tags or attributes.
Proper product categorization is crucial to business growth, sustenance and success as it would provide a premium shopping experience which would inevitably boost sales.
It has a significant impact on your store’s SEO, seeing that it is strongly tied to the structure of your online store. In summary, proper product categorization is sure to leave your customers pleased and satisfied and would serve as a major contributor to your business’ growth.
