PRODUCT PHOTOGRAPHY
We can all agree that a visual presentation is probably the best way to display your product’s value. Not to mention how important it is to have a trustworthy brand. But, how can you actually achieve this? Well, among many, one thing surely can go a long way if you do it right – Product Photography.
Product photography, or e-commerce photography as it’s sometimes known, is basically what it sounds like: photos taken and used on websites to help drive sales of your product or service. Given the rise of shopping online, the choice of products and brands available to consumers in any given category can be vast – meaning the photos that illustrate what you are selling and why it’s worth buying are a fundamental aspect for any business selling online.
Why is Product Photography important?
There’s far more to product photography than showing potential customers what your product looks like. Well-considered photos can put your product in context, helping a customer see how it might fit into their own life. In fact, researchers found that vivid and detailed imagery of a product increases a customer’s psychological sense of ownership of that product. Photography can also help boost your brand, reinforcing what you stand for and what you’re all about. All of these things increase the likelihood of inspiring a purchase.
Jumia offers Product Photography as a service
Seeing how important Product Photography is in the e-commerce space, Jumia has set aside a team that would help sellers take professional pictures of their products and list these products on our website in line with our product listing policies at an affordable fee.
All you need to do is fill this form here, the dedicated team will get in touch with you to confirm all the details filled and schedule a date when you can bring in your products and your product line sheet to our studio. A product line sheet is an excel sheet you can create which would contain the names of the products you would like to list on our website, the seller SKU and the price of these products. With this information, we would be able to take professional pictures of your products and list them on our website for customers to purchase. This process (From taking the pictures of your products to listing them on our website) takes 3 days per 100 SKUs.
The sellers who already have pictures of their products and only want to list their products on our websites are not left out. You can fill the form here attaching your product line sheet and the pictures of your products on this form. Once this is submitted, our team will get back to you.
For more information on this service, you can send an email to studio_vas@jumia.com.ng.
Bottom Line
Product photography is an essential piece of e-commerce since customers cannot physically touch or try on items they are buying. Professional photography often pays and we have invested in the equipment, software, a dedicated team who have knowledge to do the job properly. Helping and working with you, producing, integrating these product photos and listing them on our website in line with our policies. Which will dramatically improve the customer experience at your store and ultimately improve conversion rates.
