In e-commerce today, the misuse of trademarks is a challenge and it happens frequently.
It cuts across manufacturing product copies, duplicated labels, and the use of phrases or images associated with these trademarks to drive purchase.
Trademarks help differentiate a product’s manufacturer. It could be represented with logos, symbols, or phrases. It declares a product’s ownership and its uniqueness. After all, customers seek this exclusivity.
Simply put, a trademark is an identifier.
It is relevant to state that when customers see a trademark, they believe in the genuinity of the product.
Imagine making a purchase and discovering it is a counterfeit product?
It is bad.
So, if you are wondering why your products were flagged or delisted, there is a tendency that you listed products with trademarks that are not from the product manufacturers – it could be the product name, image, or description.
And if you have not, this will help you steer clear of trademark misuse.
Here are some trademarks you should not misuse;
“Birkenstock” is a premium brand with a registered trademark and should not be included in the product name or description of all sandals with wooden soles, except they are created by Birkenstock.
“Crocs” is a premium brand with a registered trademark and should not be mentioned in the product name or description of rubber shoes (clogs) that are not manufactured by Crocs.
“Airpods” is a registered trademark of Apple and should not be included in the product name or description of any wireless headsets or earphones that are not manufactured by Apple.
“Air” is a registered footwear trademark of Nike and should not be printed on or included in the product name or description of any footwear that is not manufactured by Nike.
“Ziploc” is a premium brand registered trademark owned by S. C. Johnson & Son, Inc. Including “Ziploc” or “Ziplock” in the product name or description of all reusable resealable food storage bags that are not manufactured by S. C. Johnson & Son, Inc. constitutes a trademark infringement.
“Chromecast” is a media streaming technology/device developed and manufactured by Google. Advertising 3rd party Wi-Fi streaming devices that are not manufactured by Google as “Chromecast” constitutes an IP infringement.