Have you ever searched for a product and found listings that the photo is so blurry that you can’t see the quality of the item? Does that make you more willing to buy? Of course not! Poor photos or lack of photos in today’s visual world are unacceptable for e-commerce.
One of the most important aspects of selling online is generating trust in your product and store. Images are the only way for the eCommerce purchaser to see what they are getting. Aside from price, uncertainty is the biggest cause of products just sitting in online shopping carts unpurchased, as comparisons are made between like items from other sellers.
In this article, we would like to show you the importance of having good quality images for any product you offer in your store.
Why are high-quality product images important?
- They’re the first thing your shoppers see.
Product photos capture attention. Shoppers want to ensure that the product they are considering matches their expectations, whether they’re looking for specific colors, sizes, styles, or other qualities that make or break their opinion of the product. People make visual judgments quickly, so providing a great first impression will only help your case.
- They help customers better understand your products.
Modern online shopping experiences are all about convenience. One thing this experience lacks is the opportunity for customers to physically handle a product they’re interested in. High-quality product photos from multiple angles help fill this gap by providing customers with the information they need. And when customers can easily access the information they want, they’re much more likely to come back for more.
- They boost your brand.
Good product photos act as brand ambassadors by telegraphing your brand and style in a simple, efficient, and effective way. Whether your brand is contemporary, kitschy, or anything in between, your product photos strengthen your brand and make it even more recognizable. Plus, high-quality product images are known to build customer trust in both your products and your company.
- They give you a competitive edge.
Online shoppers are inundated with options—product styles, price ranges, ratings and reviews, and so much more. You should always assume that your customers will check your competitors’ products before making a final purchase decision. Because of this, your product photos must be enticing and convey your products in as appealing light as possible to capture the sale quickly.
- They lead to increased sales and fewer returns (when done right).
Sellers should know that good images will help reduce returns. In terms of online sales, 22% of online returns are due to an item “looking different than the photos.” Product photography is essential, but not always done correctly. If your item is a different color than the photo you may find yourself refunding those sales. Boost the revenue you keep from your sales by working with high-quality images in your store.
Content is a king, and product photography is the most important of all kings
High-quality photos are of great importance in building not only a positive shopping experience for customers but also in creating your brand/store image. In such a competitive market as e-commerce, you can’t afford to make mistakes – because the customer will move to another store, where the same product is better described and presented.
- Clear product image
- Close-up on details
- Showing the usage context of the product
- A large number of images from various angles
- Strange poses of models that don’t show what the product looks like
- Small photos
- Blurred and technically poor photos
- Photos without important details