Product content impacts how potential customers perceive your products. It is better explained as clear, specific, and descriptive.
Product content includes the description of a product, such as its color, model, specifications, material, gender, etc. It speaks to product attributes; therefore, it should be free of disparities.
So for every product you list, the name should be centered around that product. Merging different information that is irrelevant to a product turns off potential customers because the product details are unclear.
To write a product content, here are a few tips to follow;
Make your description clear and simple – A buyer on your product page has a few minutes to spare when reading through the product description. This is why it is important that the information provided is easy to find and understand. The use of paragraphs, spaces, and bullet points helps a buyer find these details.
Use a clear product image – A clear product image enables a customer to see the product firsthand. It displays a product’s features in terms of color, texture, material, and dimension, allowing customers to choose based on their needs.
Use simple language – The goal behind every product description is for the customer to understand the message. A simple language helps your customers understand the product’s benefits.
State the product specifications- Let the customers know what they stand to gain by using the product. Details such as dimensions, height, color, display, material are important specifications of a product.
Appeal to the customer’s imagination – To achieve this, use words and images that will appeal to their senses. The use of descriptive words makes every sentence enticing and it allows the customer to make a purchase without thinking about how much it costs.
You can refer to our content guidelines for more information.