Importance of Product Categorization 

Proper product categorization is the first step in making your products visible to potential customers. It enhances customer engagement and is crucial to the visibility of your product.

Visibility is influenced by a wide range of factors. Your product must be appropriately named, listed with suitable images, and, most importantly, it must be in the right category.

For instance, there is little chance that a customer will find an electric kettle in the computing category, and placing an adult toy in the toys and games category will reflect poorly on the business.

Listing a television stand in the Phones and Tablets category has affected the visibility of that product. If a customer searches for a phone stand and a television stand shows up in the search results, you are not reaching the customers in need of the product.

Every product listed should be placed in the category that fits. Products in the wrong category are harder to find for customers; hence, you need to carefully choose a product category and ensure that it is the right fit for your product.

While listing products, here are few tips to keep in mind;

• Right categorization allows visibility and accessibility

• Proper grouping with similar products

• Improves customer engagement

• Wrongly categorized products risk deactivation