The Impact of Product Categorization on Shipping Fees
Product categorization plays a significant role in shaping customer experience, as it directly impacts how easy it is for customers to navigate the site, find products and make purchases.
Understanding Shipping Fees and Product Categorization
Shipping fees are charges that customers have to pay for the delivery of their purchased items. These fees can vary depending on the weight of the product, the distance it needs to be shipped and the shipping option chosen by the customer. Product categorization, on the other hand, refers to how products are organized and grouped to help the customer search and find products. Other attributes attached to shipping fee are:
- Size
- Weight
- Capacity
- Dimension
These attributes are required to be filled during product creation because they are tied to shipping fees. If shipping fees are not clearly communicated or are unexpectedly high, this can lead to customer dissatisfaction and abandoned carts.
In conclusion, product categorization has a significant impact on how shipping fees are calculated on Jumia. By rightly categorizing products based on their detailed attributes e.g. size, weight etc., customer experience will improve.
