Improve Your Product Content Quality For Black Friday
Product content quality is essential in e-commerce for attracting and establishing trust with potential customers. For every product listed, there are elements that influence how customers perceive these products. If you are looking to improve existing products or list newer ones, this is a guide on everything you need to create products that meet the requirements.
Here are the guidelines you need to know:
- Product Attribute Update: Product attributes are the specific characteristics and features of a product that determine its functionality, performance and overall value to the consumer such as color, size, RAM, ROM, capacity, OS, model etc. These attributes should be included during product creation.
- Product Warranty: Warranty should be included for all products listed in electronics, home and office, phones, tablets and computing. Products updated with warranty information are deemed as high quality products, thus guaranteeing the long-lasting ability of the product.
- Regional Warranty: Products manufactured for a specific region with their service centers unavailable or difficult to locate, should be stated in the product description.
- Regional Specifications: Devices manufactured with specifications such as processor, model and operating system varying for specific regions should be stated in the product description.
- Inclusion of NAFDAC Number: This proves the quality of a product which provides consumer safety. Having a NAFDAC number boosts consumer confidence because it has been approved for usage and consumption. Products verified and approved by NAFDAC have the relevant assurance that they were produced in a hygienic environment. Hence, a potential customer is assured.
- High-Quality Images: The images you upload must be between 200 x 200 Pixels – 2000 x 2000 Pixels. They should have a clear white background that displays the actual item. If you sell erotic products, it is very important that you censor the images appropriately to prevent your products from being delisted.
- Product Description: The information provided for a product should be accurate, i.e. the exact product name, color, weight and specifications should be updated correctly. This way, customers are aware of the actual item to be purchased and can search for them with the correct keywords.
- Product Categorization: Extra care should be taken to ensure that all your products are placed in the right category for customers to find them easily when shopping and to avoid being delisted. For example, if you sell erotic products, you should always list your products in the health and beauty category under sexual wellness.
- Counterfeits and Infringement Listing: Counterfeit or fake products are not allowed on the website. Only authorized vendors are allowed to sell certain products from restricted brands. If you are not authorized to sell, such products will be delisted.
Refer to our Content Guidelines, Banned & Restricted Brands, Blacklisted, Prohibited, Restricted Keywords & Brands on Seller Center for more information.