Content Improvement For Tech week

Product content matters for customers – they shape how they see the product and if they’ll buy it. You need to give them all the info: color, model, specs, key features. This helps show the product in the best light. Clear descriptions make the customer happy and leave less room for confusion.

In preparation for Tech Week, the following categories should be prioritized for content improvement: Phones & Tablets, Computing, Home & Office, Electronics and Gaming.

Here are a few tips to follow to improve your product’s content for Tech Week;

• Keep it simple: Customers don’t have all day, so make your product descriptions easy to read and get. Use paragraphs, spacing and bullet points to make things clear.

• Right Product Categorization: Ensure products are in the right category to ensure customers find what they need.

• Barcodes are a must: Include barcodes (GTINs) for all Tech Week products, especially for Phones & Tablets, Computing, Home & Office, and Electronics. These unique numbers are super important for identifying products.

• Awesome product images: A clear image shows off a product’s features and helps customers see the color, texture, material and size.

• Easy-to-understand language: Use simple language to tell customers about the product’s benefits and make sure they get it.

• Detailed product specs: Clearly state product specs, like dimensions, height, colour, display, and material, so customers know what they’re getting.

• Get creative: Use descriptive language and images to get customers excited and make them want to buy.

• Use the right attributes:  Important filters like colour, screen size, RAM, ROM, HDD and operating system need to be filled in consistently so people can actually find the products they’re looking for. Product details need to be spot on for customers to find what they want. 

• Provide Warranty information: Having clear warranty information  in your product listings is a win-win. It helps customers know what to expect and makes it way easier to sort out any warranty problems that might come up.

Remember to check out our content guidelines for more info. 

By using these tips, you can make your product content awesome during Tech Week.