Apt product content builds customer relationships in the e-commerce landscape. It is therefore important to state that bad content creates distrust.
Product content covers more than a product description because content is beyond mere compilation of words, it stretches towards virtual representation and other specifications. You can never go wrong with a content that captures a customer’s attention using images.
Mismatch in a product’s content is a situation where the product name, description, highlights or images do not speak true to the product. Imagine a prospective customer seeing such disparity; there is confusion and suspicion as to the validity of such a product.
Hence, emphasis will be placed on what embodies the right product content when creating a product. The following specifications should be devoid of differences and they are; image, brand, weight, colour, model, product name, description and highlights.
Here’s a clear explanation of the specifications;
A product name and description should be specific to the product, in terms of the physical attributes such as colour, material, features etc. Not the merging of ambiguous words to drive traffic.
Yes! You get the traffic but no sales because the customer can not relate to the product.
When it comes to brands, it is a little tricky. Endeavour to list the right brand and in the absence of none, state as generic or fashion. Yes, a brand sells but a product’s integrity also sells.
The relevance of the clear and concise images can not but be overemphasized. Using this captures a customer’s interest even without reading the content, a customer can feed off information from images. Every product image should speak to the product and not be copied to fit a different product.
Also, a product’s weight and model is a valid attribute as it helps every customer choose according to their needs.
Not only will you not make sales when there is a disparity, you risk the deactivation of such products and also recurring customers.
Every product specification is relevant and should be provided with the right information as it helps to serve customers. Purchasing a product that does not correspond to its description is a turnoff to anyone.
So, you need not create a dent in the relationship between any existing or prospective customer.
Fill every product specification with caution or reach out to us for the precise optimization for your products.
This information will help you tread better.
