Customers search for a lot of products and a major reason why your product stays unfound is that you may have selected the wrong category while creating your product. This affects the visibility of your product.
Every product has a category with similar products grouped to meet customer needs. This is essential to help customers find the needed product.
The relevance of right categorization can not but be overemphasized because it helps visibility.
If you are wondering how visibility and proper product categorization is linked, simply put, it affects how frequently your product pops up during a customer’s search – when they are looking for a product. A customer can easily find a product in the right category.
Products in the wrong category are harder to find for customers hence, you need to carefully choose a product category and ensure that it is the right fit for your product.
Customers search for a product in various ways. It could be the use of words related to the product, product brand or the category filter on the website. If a product is not in the correct category, customers cannot find it.
Hence, a product would not be visible to potential buyers if it is in the wrong category.
If this seems like a lot to process, here is a brief about product categorization and visibility;
Products should be placed in the correct category so that a customer can find it
Products in the wrong category are invisible to customers
Products recurring in the wrong category are prone to deactivation
Proper categorization equals more visibility