Every product in your store is live to achieve a major goal, and it is to make sales.
How do you sell products in your online store? In this case, you can not see your customers and the descriptions of these products will help customers decide if they want to make a purchase.
What is a product description?
A product description provides the relevant information of a product in terms of the color, specification, feature, benefit and usage of a product.
How do you write a product description that sells?
-
Make your description clear and simple
A buyer on your product page has a few minutes to spare when reading through the product description. This is why it is important that the information provided is easy to find.
The use of paragraphs, spaces and bullet points help a buyer find these details.
With this structure, a buyer does not lose interest.
-
Use clear product image
A clear product image enables a customer to see the product firsthand. It showcases the features in terms of color, texture, material and dimension of a product which help customers choose according to their needs.
-
Use simple language
The goal behind every product description is for the customers to understand the message. A simple language helps your customers understand the product’s benefits. The use of complex words might make you lose potential customers.
So, use simple language in every sentence.
-
State the product benefits
Let the customers know what they stand to gain by using the product. Is it healthy, trendy or helpful? Be sure to state that.
Yes! You can tell stories but the end goal should be that you state what it does.
Never forget that.
-
Appeal to the customer’s imagination
