Product attributes are features that influence customers’ decisions when making a purchase. They help potential customers find and compare products; as such, when products are listed, product attributes should be included. Sellers need to understand that customers look out for …
Proper product categorization is the first step in making your products visible to potential customers. It enhances customer engagement and is crucial to the visibility of your product. Visibility is influenced by a wide range of factors. Your product must …
Product content impacts how potential customers perceive your products. It is better explained as clear, specific, and descriptive. Product content includes the description of a product, such as its color, model, specifications, material, gender, etc. It speaks to product …
Today, it is almost impossible to visit a marketplace and not see grocery items being sold. The demand for grocery products is very high, which is inevitable because food and drinks make up a huge chunk of our needs …
Have you ever tried to upload a product on Jumia and get a prompt that says you can’t use a particular word on Jumia? Yup, that’s it. Blacklisted! Blacklisted words are words that must never be used on Jumia. In …
Organize Product Names Product names should accurately describe what the product does. One of the easiest ways to create a catchy and accurate product name is to create compound words with its function. For instance, transparent air-filled hemispheres (bubbles) …
