Do you know that Jumia has created templates to help you name your products uniquely? This templates (called Naming Conventions) help you create product names that are unique and capture all the features of your products.
Why you need Unique Product Names
Jumia has over 16 million unique products and having a unique product name makes your product easily searchable. Unique product names are also important for SEO. Google searches with the unique features of your product (which you’ve included in the product name) lead prospective buyers right to your product page on Jumia.
Categories and Naming Templates
Now that we’ve gone through the importance of having properly named products, let’s get right into naming the products in different categories.
Fashion:
Naming Templates:
Product feature + Product feature + Product type – Colour
Product feature + Product type with Product feature – Colour
When naming a fashion product, you should include the most obvious features of the product, the type of product and the colour.
Round Neck Long Sleeve Peplum Blouse – Black or Round Neck Peplum Blouse with Ruched Sleeves – Black
Ruffle Detail Asymmetrical Skirt & Blouse Co-ord Set – Red
Phones & Tablets
For phones & tablets, it is important that you include the specifications of the phones in the product in the right order.
Naming Template for Phones:
Product Type + Model + Display size/Type + (RAM, ROM) + OS version + Front Camera + Back Camera + Smartphone – Colour
Example: Smart 3 Plus (X627) 6.2″ HD 32GB ROM + 3GB RAM 13M/2M/QVGA + 8MP -4G LTE Smartphone – Midnight Black
Including the specifications in the product name for phones helps customers know if your product is exactly what they need
Laptops
Naming Template for Laptops
Windows, Android & Free DOS: Product Type + Processor Type + Processor Speed + (RAM, ROM) + Screen Size + Operating System – Colour
Example: 15r Intel Core i5 2.5GHz (8GB, 1TB) 15.6″ HD Windows 10 Laptop – Black
Apple: Product Type + Processor Type + Processor Speed + (RAM, ROM) + Screen Size + Operating System Release Year – Colour
Example: MacBook Pro with Touch Bar Intel Core i5 1.8Ghz (8 GB RAM, 256GB Flash Storage ROM) 13″ Inches OS X Sierra Early 2017 – Space Grey
Storage Devices (Flash Drives & External Hard Drives)
Flash Drives
Memory/Capacity + Product Type + – Colour
Example: 64GB Cruzer Blade Flash Drive – Red
External Hard Drives
Memory/Capacity + Model Number +Interface + – Colour
Example: 1TB DashDrive HV620 USB 3.0 – Black
Watches
Model Number + Model Name + Detail/ Type + Material – Colour
Example: ME1163 Men’s Townsman Twist Multifunction Leather Wristwatch – Dark Brown
Sunglasses
Naming Template: Gender + Detail + Detail Sunglasses – Colour
Example: Unisex Studded Aviator Sunglasses – Black
Electronics
MP3 Players; Product Capacity + Product Name + Model – Colour
Example: 8GB Transcend MP3 Player MP330 – Black
Speakers
Product Name + Model + Product Detail
Example: Giga MX-FS8000 2300-Watt Sound System
LED, LCD and Smart TV’s
Screen Size + Screen Resolution + Product Model + Screen Type – Colour
Example: 32″ HD LE32B9000TV LED TV – Black
Home Theatres & Audio
Product Name + Product Model
Example: Home Theatre DJ 5050
For Blu-ray & Dvd players
Product Name + Product Model – Color
Example: Blu Ray DVD Player – AUD 358 – Black
POWER SUPPLIES AND ELECTRICALS
For Surge Protectors: Product Details + Product Name – Colour
Example: 5-Way Surge Protector – White
For UPS: Product Capacity + Product Details – Colour
Example: 1.5KVA LED Line Interactive UPS – Black
For Inverters & Batteries: Product Capacity + Product Name + Product Details
Example: 2.4KVA Mercury Inverter with 2 100Amps Batteries
For Generators: Product Capacity + Product Model + Starting Method
Example: 6.7Kva ECO 8990ES Generator with Key Starter
Diapers
Product Name + Size + Pack Name (IF AVAILABLE) + (Count of Products)
Examples:
Premium Care Diapers, Size 4 (128 Count)
Premium Care Diapers, Size 4, Mega Box, (128 Count)
N.B: In instances where you are bundling multiple units of the same pack, you should include the number of packs in the bundle and the total diaper count.
Product Name, Size, Pack Name (x 2) (Total Number Count)
Example: Baby Dry Diapers, Size 2, Carry Pack (x 8) (Total 80 Count)
