Product content quality is essential in e-commerce for attracting and establishing trust with potential customers. For every product listed, there are elements that influence how customers perceive these products. If you are looking to improve existing products or list newer …

Understanding how potential customers look for products would shape your approach to the product category. It is important to ensure easy navigation in order to find their desired brands easily. With the increasing popularity and high demand of large screen …

Video content allows potential customers to process product information faster than text, making it an effective way to engage them. This allows them to grasp firsthand the details of the product to influence their final buying decision. This is a …

In the world of ecommerce, where customers cannot physically interact with your products, the way you present them visually becomes important. This is where product colour can showcase the product in a captivating way. Colours can have a profound impact …

Product categorization plays a significant role in shaping customer experience, as it directly impacts how easy it is for customers to navigate the site, find products and make purchases.  Understanding Shipping Fees and Product Categorization Shipping fees are charges that …

Product warranty and attributes are a crucial aspect of a purchase. Whether you’re buying an electronics, or household appliance, understanding these terms can save you time, money, and hassle in the long run. Let’s talk about the importance of product …

Product content impacts how potential customers perceive your products. It is better explained as clear, specific, and descriptive. It includes the description of a product, such as its color, model, specifications, material, gender, etc. It speaks to product attributes; therefore, …

  Product content impacts how potential customers perceive your products. It is better explained as clear, specific, and descriptive. It includes the description of a product, such as its color, model, specifications, material, gender, etc. It speaks to product attributes; …

What are non-returnable items? Jumia strives to ensure product’s safety standards in order to protect the quality of products distributed. Therefore, there are certain products that are non-returnable. Non-Returnable Items are items that cannot be returned for hygienic and safety …

  Product content quality impacts how potential customers perceive your products. It includes the depth of a product’s description, images, and categorization. It also speaks to product attributes such as its colour, model, specifications, material, gender, etc.   Sellers must …

  In the e-commerce landscape, Jumia has always pushed to ensure that customer’s safety are protected from the sale of unsafe products. Therefore, prohibited products are products that may never be sold on the platform because of their severity.   …

Product content quality impacts how potential customers perceive your products. It includes the depth of a product’s description, images, and categorization. It also speaks to product attributes such as its color, model, specifications, material, gender, etc. So for every product …

Product quality is essential for a positive shopping experience. It is crucial that your products meet the SON standards before they are listed.    SON is the Standard Organization of Nigeria that supervises products, materials, processes, and services in circulation …

High risk products are sensitive items that are consumed and applied on the body hence, the need to control the production, import, export, distribution of ingestibles, skin care and sensitive products by NAFDAC. A NAFDAC number is a unique number …

                          Product images are crucial to creating a positive shopping experience for customers because they are the only way for them to see what they are getting. A …

Product attributes are features that influence customers’ decisions when making a purchase. They help potential customers find and compare products; as such, when products are listed, product attributes should be included. Sellers need to understand that customers look out for …

Proper product categorization is the first step in making your products visible to potential customers. It enhances customer engagement and is crucial to the visibility of your product. Visibility is influenced by a wide range of factors. Your product must …

                     Product content impacts how potential customers perceive your products. It is better explained as clear, specific, and descriptive. Product content includes the description of a product, such as its color, model, specifications, material, gender, etc. It speaks to product …

The Content Score feature is an addition to the Seller Center platform that automatically evaluates the quality of a product’s content (product image, description, product model, specifications, product name, and short description) using specific criteria based on the recommended Product …

In the world of online commerce, extra attention must be paid in the listing of products with sensitive content to ensure they are listed in the appropriate category. The wrong categorization of these products negatively impacts the wrong audience (Kids …

Having a product is not enough to attract customers. Are they in accordance with our Image and Content Guidelines? You will increase your sales by adhering to these simple rules. As a vendor, you must be aware of how important …

Product naming impacts how potential customers perceive your products. It is better explained as simple, specific and explanatory. Product naming encompasses the color, model, specifications, material, gender etc relevant to a product. It speaks to product attributes therefore, products should …

Ecommerce has further expanded the reach of accessing brands by customers due to the value derived from purchasing these brands. Brands are known for providing exclusivity either in service rendered or goods provided. A brand is an identifier for a …

The use of the right keywords in product descriptions enable potential buyers on the website to find products and understand its usage, specifications and functions as it relates to their needs.  Having product pages filled with repetitive keywords or numbers …

  As a vendor, your number one priority is getting people to see your products and ultimately make a purchase so you can earn a profit.   When it comes to visibility, quite a number of things are involved. First, …

Customers search for a lot of products and a major reason why your product stays unfound is that you may have selected the wrong category while creating your product.  This affects the visibility of your product. Every product has a …

Ecommerce has evolved, and it’s imperative to understand certain habits will either keep you in business or push you out of business. As a Seller, you should carefully consider the product description and usage of high definition product images more …

All created products are intended to be listed on the website, that’s your goal after every product creation. If you have created a product and it gets rejected, you need not feel bad because this post will expose reasons why …

Have you ever searched for a product and found listings that the photo is so blurry that you can’t see the quality of the item? Does that make you more willing to buy? Of course not! Poor photos or lack …

  In e-commerce today, the misuse of trademarks is a challenge and it happens frequently.  It cuts across manufacturing product copies, duplicated labels, and the use of phrases or images associated with these trademarks to drive purchase. Trademarks help differentiate …

Product reviews prompt every customer’s decision. It is a driving force behind sales. Every visit to a product page is supposed to yield conversion i.e., a customer should make a purchase of that product. It is relevant to mention that …

Imagine being welcomed by spare parts and detergents in the “Beverages” aisle of a grocery store? Not a pleasant picture, is it? Well, that’s a result of poor product categorization. Product Categorization, wondering what it is? Not to worry, we’ve …

Dropshipping is an initiative that has opened e-commerce to explore better options to fulfill customer needs.  With dropshipping, an online store does not keep its products in a warehouse, however, they are available in stock, only to be delivered to …

  Every product is relevant and this starts with its creation because to achieve the end goal which is to generate sales, the right processes must be followed. So, what is product creation? What are the necessary fields to be …

So, we are talking about brands.  It is a catchy topic. In the landscape of e-commerce, luxury brands are popular for the best quality items produced and launched into the market both online and offline. Partnering with them propels customer’s …

  Technology steers the world and it whirls at a fast pace. The economy has evolved in its processes, how businesses are operated, how people live and the dependence on the internet to provide comfort. E-commerce and physical stores provide …

There is a saying that goes, “Never underestimate the power of visuals”. You can create a brand, tell a story, establish credibility and engage with customers through Images. Research has found that 65 percent of the general population are visual …

A warranty does not have a voice, but they speak. Being a Seller, It is vital that your products have adequate information on warranty details. It provides an avenue of reassuring the customers you’ve always got their back on the …

It seems rather unsettling to discover that your products are not visible or listed on the website because the end goal of every product listed is to make sales. If you are facing these issues or intend to avoid such, …

Regulations are a form of limitations enforced on the operations of a company according to the requirements presented by a regulatory agency. It could also mean a legal rule that covers a particular social or economic activity of a company. …

This post will explain why certain brands are restricted on Jumia, provide the most up-to-date list of known restricted brands and offer tips for how sellers can deal with brand restrictions. Generally speaking, the brand restriction means that sellers will …

  Remember in one of our previous topics, we talked about forbidden brands, and how it means they are brands not allowed to be on the website?. If you do, we are glad to know that you are on track. …

Sellers often forget the need for a warranty and its updates on their products. Customers would be skeptical about a product that has no warranty. Why should I purchase this product? What happens after it’s purchase? Why should I trust …

  Brands and businesses are centered around providing quality products and services to customers, who do not patronize mainly for the best price, but for the trust in the uniqueness and originality of a brand. It’s a digital world, and …

The Jumia Anniversary Campaign is upon us and we would like our sellers to take note of a few things in order to have amazing content for this event. There are brands that are not to be listed on our …

The holiday season is here, and as a smart business, you are probably wondering which seasonal items to list on Jumia. Christmas trees? Hampers? Bags of rice? Or even poultry? We’re answering all the questions you might have about listing …

Black Friday is already upon us, but is your content ready? But don’t worry, we have you covered. Here are five (5) sure ways to ensure your products get the right traction this  Black Friday.   Product Name check:  Catch …

Have you ever gotten your product(s) flagged for intellectual property theft or copyright infringement?  You should know that Intellectual property (IP) theft is the theft of material that is copyrighted. It includes the theft of trade secrets and trademark violations. …

Sports & Fitness Categories Include; Fitness Outdoor & Adventure Other Sports Racquet Sports Team Sports Nutrition Content Elements; Product Name: Product Name structure for NUTRITION should be in this manner; Product Type – Product Detail Example: Sports Nutrition Diet Pro Meal Replacement – (Creamy Banana …

Sports & Fitness Categories Include; Fitness Outdoor & Adventure Other Sports Racquet Sports Team Sports Nutrition Content Elements; Product Name: Product Name structure for OUTDOOR & ADVENTURE should be in this manner; Product Detail + Product Type – Color  Example: Waterproof Running Belt Outdoor Adventure Bag – Black …

Sports & Fitness Categories Include; Fitness Outdoor & Adventure Other Sports Racquet Sports Team Sports Nutrition Content Elements; Product Name: Product Name structure for OTHER SPORTS should be in this manner; Product Detail + Product Type Example: Adjustable Aluminum Skating Shoe Brand Brand of the …

Sports & Fitness Categories Include; Fitness Outdoor & Adventure Other Sports Racquet Sports Team Sports Nutrition Content Elements; Product Name: Product Name structure for TEAM SPORTS should be in this manner; Product Name And Sport Example: NBA Professional basketball Brand Brand of …

Sports & Fitness Categories Include; Fitness Outdoor & Adventure Other Sports Racquet Sports Team Sports Nutrition Content Elements; Product Name: Product Name structure for RACQUET SPORTS should be in this manner; Product Name – Color Example: Single Table Tennis Bat – Red Brand Brand of the …

Sports & Fitness Categories Include; Fitness Outdoor & Adventure Other Sports Racquet Sports Team Sports Nutrition Content Elements; Product Name: Product Name structure for FITNESS should be in this manner; Product Name – Color(Where Applicable) Example: Yoga Mat For Aerobics And Fitness Training – Pink   …

Health & Beauty Categories Include; Make-up Skin Care Hair and Hair Care Fragrances Health Care Intimate Manicure & Pedicure Hand, Feet & Nail Care Contact Lenses Content Elements; Product Name: Product Name structure for Contact Lenses should be in this manner; …

Health & Beauty Categories Include; Make-up Skin Care Hair and Hair Care Fragrances Health Care Intimate Manicure & Pedicure Hand, Feet & Nail Care Contact Lenses Content Elements; Product Name: Product Name structure for Hand, Feet & Nail Care should be …

Health & Beauty Categories Include; Make-up Skin Care Hair and Hair Care Fragrances Health Care Intimate Manicure & Pedicure Hand, Feet & Nail Care Contact Lenses Content Elements; Product Name: Product Name structure for Manicure & Pedicure should be in this …

Health & Beauty Categories Include; Make-up Skin Care Hair and Hair Care Fragrances Health Care Intimate Manicure & Pedicure Hand, Feet & Nail Care Contact Lenses Content Elements; Product Name: Product Name structure for Intimate should be in this manner; For …

Health & Beauty Categories Include; Make-up Skin Care Hair and Hair Care Fragrances Health Care Intimate Manicure & Pedicure Hand, Feet & Nail Care Contact Lenses   Content Elements; Product Name: Product Name structure for Health Care should be in this …

Health & Beauty Categories Include; Make-up Skin Care Hair and Hair Care Fragrances Health Care Intimate Manicure & Pedicure Hand, Feet & Nail Care Contact Lenses Content Elements; Product Name: Product Name structure for FRAGRANCES should be in this manner; For …

Health & Beauty Categories Include; Make-up Skin Care Hair and Hair Care Fragrances Health Care Intimate Manicure & Pedicure Hand, Feet & Nail Care Contact Lenses Content Elements; Product Name: Product Name structure for HAIR AND HAIR CARE should be …

Health & Beauty Categories Include; Make-up Skin Care Hair and Hair Care Fragrances Health Care Intimate Manicure & Pedicure Hand, Feet & Nail Care Contact Lenses Content Elements; Product Name: Product Name structure for SKIN CARE should be in this …

Short Tips To Help You Avoid Selling Fakes; Research products and brands offline & online, preferably with the manufacturer’s website or physical store – Most brand manufacturers usually have detailed information on their websites to illustrate to customers on how the …