Improve Your Product Content for Jumia Anniversary

Product content impacts how potential customers perceive your products. It is better explained as clear, specific, and descriptive. It includes the description of a product, such as its color, model, specifications, material, gender, etc. It speaks to product attributes; therefore, it should be free of disparities.

For every product you list, it is important to include barcodes for Jumia Anniversary categories such as; Phones & Tablets, Computing, Home & Office, Electronics etc. 

Here are a few tips to follow to improve your product’s content for Jumia Anniversary;

• Make your description clear and simple – A buyer on your product page has a few minutes to spare when reading through the product description. This is why it is important that the information provided is easy to find and understand. The use of paragraphs, spaces, and bullet points helps a buyer find these details.

• Include product Barcodes – Barcode also called Global Trade Item Number (GTIN) is an identification number that is unique and recognised internationally for a product. Every product has a GTIN in the form of a barcode on the product packaging. This is an important inclusion for all products.

• Use a clear product image – A clear product image enables a customer to see the product firsthand. It displays a product’s features in terms of color, texture, material, and dimension, allowing customers to choose based on their needs.

• Use simple language – The goal behind every product description is for the customer to understand the message. A simple language helps your customers understand the product’s benefits.

• State the product specifications- Let the customers know what they stand to gain by using the product. Details such as dimensions, height, color, display, material are important specifications of a product.

• Appeal to the customer’s imagination – To achieve this, use words and images that will appeal to their senses. The use of descriptive words makes every sentence enticing and it allows the customer to make a purchase without thinking about how much it costs.

You can refer to our content guidelines for more information.