Creating Product Highlights for your Jumia SellerCenter Store

PRODUCT HIGHLIGHTS

Product highlights are a summary of what the product entails and afford the customer the chance to decide in a few seconds if s/he wants the product or not. Highlights can also help customers clear any grey areas they may have about a product. Across categories, there are a few important details that should be covered. 

 

Below is a short guide for highlights for some major categories:

 

COMPUTING 

 

• Operating System:
• Memory:
• Processor:
• Display Size:
• Camera:
• Battery:
• Ports:
• Colour:

 

Example: 

• Operating System: Windows 10  
• Memory:  2GB RAM, 500GB HDD 
• Processor: 2.5GHz Intel Core i3 Processor  
• Display Size: 13.3 inch HD Screen
• Camera: HD Webcam
• Battery: 40Whr 4 cell Battery 
• Ports: 1 HDMI, 2 USB2.0, 1 USB3.0, 1 Card Reader, 1 RJ-45, 1 3.5mm Audio Jack 
• Colour: Silver

 

PHONES & TABLETS

 

• Screen:
• Memory:
• Processor:
• Operating System:
• Camera:
• Battery:
• Colour:
• SIM: 

 

Example

 

• Screen: 4.6 Inch HD Screen
• Memory: 2GB RAM, 16GB Internal Memory, microSD up to 64GB
• Processor: Mediatek 2GHz Octa Core Processor
• Operating System: Android 9
• Camera: 5MP Back Camera, 2MP Front Camera
• Battery: 4000mAh Battery
• Colour: Black 
• SIM: Dual SIM, Nano-SIM

 

FASHION

Clothing

 

• Main Material: 
• Colour: 
• Detail(s): 
• Style:
• Pairing options

Example

 

• Main Material: Cotton
• Colour: Black
• Detail(s): Back zipper, thigh-high front slit
• Style: Smart casual
• Pairing options with Formal Shoes

 

SHOES

 

• Main Material:
• Colour:
• Fastening:
• Heel height:
• Pairing options:

 

Example

 

• Main Material: Patent Leather
• Colour: Black
• Fastening: Lace
• Heel height: 0.5 inch
• Pairing options: Formal pants

 

WRISTWATCHES

 

• Display Material: 
• Case Material:
• Colour:
• Strap Material:
• Clasp Type:
• Water Resistance: 

 

Example

 

• Display Material: Crystal Glass
• Case Material: Stainless Steel
• Colour: Silver
• Strap Material: Stainless Steel
• Clasp Type: Fold-over clasp
• Water Resistance: 10M

 

TELEVISION SETS

• Screen Size:
• Screen Type:
• Resolution:
• Input options

Example

• Screen Size: 48″
• Screen Type: LED
• Resolution: 4K
• Input options: HDMI, USB 3.0, Bluetooth, Ethernet