How Attribute/Website Filters Improve Your Sales

Jumia customers should be able to find products according to their specific interest with the help of Website Filters. Also, Website Filters help with Search Engine Optimization (SEO) which helps in maximizing the possibility of results when searching for products and allows Jumia to have a cleaner, more systematic and orderly catalog, which is attractive and in turn, improves sales.

Website Filters can be found at the top or at the right side of a category/sub-category webpage (position defers among category/sub-category webpages). The customer can select specific filters according to the features are looking in a product.

Example;

Phones & Tablets > Mobile Phones > Smartphones

In Smartphones sub-category, a customer can select specific product features like Brand, Screen Size, Processor Speed, Price etc.

Website Filters differ according to categories/sub-categories such as Fashion, Electronics, Health & Beauty, Home & Office, Toys & Kids, Diapers, Groceries, Watches & Sunglasses, Mobile Phones, Tablets, Computing, Games & Consoles, Sports & Fitness for each one of them.

Example

In Fashion Categories and Sub-Categories, you would find Website Filters such as Size, Style and Gender but you would not see them in Mobile Phones Categories and Sub-Categories.

However, there are a few Website Filters that can be found in most categories and sub-categories such as Price, Brand, Jumia Recommended, Shipped From Overseas and Colour.