Learn about Jumia’s Anti-Counterfeit Policy

The purpose of Jumia’s counterfeit policy is to ensure that our customers and genuine sellers by prohibiting the sale of counterfeit products on Jumia. This helps to build consumer trust & confidence and improves the reputation of Jumia and you, our sellers.

 

Jumia Prohibits the sale of ALL Counterfeit/Fake/Replica products – This rule applies to; Products in ALL Categories & Brands (New and Refurbished products).

Jumia wants to protect our sellers and customers by ensuring that counterfeit items are never listed. By selling only genuine products, we strengthen our position as the most beloved and trusted shopping destination, which benefits your online business.

 

What is a Counterfeit?

A Counterfeit is a copy or imitation of a genuine product that may have some obvious differences than the original one such as in the logo, pattern or design etc.
A Fake is an identical product that isn’t officially produced or recognized. Very similar -almost identical- to originals with rather “hard to notice” differences at first sight.
“Counterfeits” implies deception and a clear attempt to try and copy an authentic brand, but “Fakes” are very much identical yet they are not the real thing.

Examples of Counterfeits and Fakes

What are the Consequences of Selling Counterfeits on Jumia?

Jumia will impose a penalty fee of ₦70,000 on sellers in respect of each and every counterfeit item that we discover, either on a product listing, during quality control inspections, or following a buyer complaint.

1. SKU Delisting: We delist SKUs from 1st offense and Penalize
2. Seller Delisting: We will Delist Seller from 2nd Offense and penalize (*We reserve the right to delist from first offense depending on the gravity of the case)
3. We will delist all associated shops and can also take Legal Action against Seller

 

How do you ensure you do not list a fake item?

• Do not list exclusive brands you have not been authorized to sell.
• Do not list replica brands with an altered spelling, e.g “Lewis Vitton” instead of “Louis Vuitton“.
• Do not list products with brand logos that are not manufactured by the said brand, e.g using a Gucci logo for a Non-Gucci product.
• Do not verify and list authentic products, but then after, deliver a fake/counterfeit.
• Do not list a fake product under a different brand name to deceive the Quality Control Team and the customer.
• Ensure that you deal and receive your stock from authorized distributors only.
• Expose yourself to online & offline resources by researching the brand and the products in your possession.

Click HERE to view the comprehensive list of all brands we consider as High Risk.

 

Some Examples Of Fakes/Counterfeits;

Clothing – Apparel;

Clothing – Shoes;

Clothing – Belts;

Accessories – Watches;

Accessories – Handbags;

Health & Beauty – Perfumes;

Mobile Phones;

Click here for 6 Quick Ways To Identify a Fake Infinix Note 3

Click here for 6 Quick Ways To Identify a Fake Infinix Zero 4

Short Tips To Help You Avoid Selling Fakes;

• Research products and brands offline & online, preferably with the manufacturer’s website or physical store – Most brand manufacturers usually have detailed information on their websites to illustrate to customers on how the actual products appear vs how counterfeit products appear.
• Look out for deals that are too good to be true – Not all fakes sell at lower prices than their genuine counterparts, but an unreal bargain is one of the surest signs of an fake product. Ask yourself how someone can sell, for example, a $1,500 Chanel purse for $50…chances are it’s because it’s a fake.
• Pay attention to the products you buy – The odds are you replenish your stock the same products or brands repeatedly. Pay a little more attention to them and you will be much better at spotting a counterfeit because you will have a basis for comparison. If you are purchasing a new brand or a product that you do not purchase frequently, compare it to the same product at other stores or on the brand manufacturer’s website. You can also compare brands against each other. For example, if you’re not sure about a sure of a Mobile Device, compare it to others that are for sale in the same aisle. All brands of Mobile Devices will have a lot of the same information and symbols printed on them or on their packaging, so if one particular brand does not, it may be a fake.
• Beware of products that seem flimsy or are obviously poorly made – Quality Control is often absent in counterfeiting operations, so you may be able to spot a counterfeit simply based on its Workmanship. Of course, even if it is not a counterfeit, you really don’t want to buy a counterfeit product.
• Inspect the packaging very carefully – Reputable brands are meticulous and take great care in packaging their products. Beware Of Flimsy Packaging: Packaging with substandard printing or running colors, or packages that appear to have been opened. In addition, take a moment to actually read the content on the package.
  • Spelling or grammatical errors are common on the packaging for counterfeit goods.
  • Does the packaging exactly match the product?
  • Look out for very plain boxes. Most product labels and boxes these days have a whole host of information printed on them, from bar codes to trademark and patent information to recycling symbols.
  • Look for Manufacturer Contact Information.
• Look for a safety certification label – Just about any Electronic Device other products that could pose some sort of safety risk, will have one or more safety certifications on its label if it’s made by a legitimate manufacturer. The UL (Underwriters Laboratory) label is the most common, particularly in the U.S. (the competing ETL mark is also a major certification in the U.S.). In Europe, the CE (the abbreviation does not officially stand for anything) marking is required on electrical products, and in Canada the CSA (Canadian Standards Association) mark is common. Look for at least one of these marks on Electronic Device–there are often several, as well as other certifications. Bear in mind, however, that counterfeiters will often include fake marks on products so you need to look at them closely. Counterfeits that don’t claim to be brand-name may also simply use a counterfeit certification mark.
• Make sure everything that should be there is there – Counterfeit products often don’t include supplementary materials such an owner’s manual or a product registration card. Sometimes they don’t even include all the parts that should come with the product, or some parts will be from a different manufacturer.

We encourage all vendors who have product authenticity concerns to notify us by clicking here to raise a claim and we will investigate it thoroughly and take any appropriate actions.

Are you an authorized distributor of an exclusive brand? Or do you have any doubt about the product you want to list? Then click here to raise a claim