Intellectual Property Theft & Infringements
Have you ever gotten your product(s) flagged for intellectual property theft or copyright infringement?
You should know that Intellectual property (IP) theft is the theft of material that is copyrighted. It includes the theft of trade secrets and trademark violations.
A copyright is the legal right of an author, publisher, composer, or another person who creates a work to exclusively print, publish, distribute, or perform the work in public.
The alarming use of copyrighted images has become a cause for concern. Jumia strongly frowns against copyright infringements, and as such, violations are treated with seriousness.
The following constitutes IP theft and infringement on Jumia;
- Unauthorized use of images
- Attempt to sell banned or restricted products
- Sale of illegal/ banned items
- Attempt to list counterfeit products
Still unsure where you stand? Here’s a quick checklist to help you self examine;
- Are the images yours?
(Can you verify that the image was shot by you or did you pay a professional to do it on your behalf?)
- Do you have the authorization to use the image?
(Has the brand or person whose image you intend to use permitted you to use their content?)
If you ticked NO to either of the above, chances are you are already infringing.
Major electronics and lifestyle brands like Samsung, Apple, LG,etc., have official images for their products which may be used by resellers to promote, advertise, or market the products. This is usually found on the brands’ official websites.
If the content is used in the context listed above, it may not be considered an infringement.
Did you know?
Sellers who have more than one verifiable IP Infringement claim may have their stores delisted?
If you think your copyrighted images are being infringed upon by other vendors on Jumia,
kindly reach out to us by raising a claim.
You can also make use of the following vendor- dedicated services to enable you to stay on top of your game while avoiding infringement charges;