Level up your content for Tech week
Jumia Mobile week has now been revamped to Jumia Tech week, this year campaign would start on March 23rd, 2020.
It’s going to be the biggest Tech sale of the year that would attract a whole lot of prospective buyers to your page. But the ultimate question is, is your content good enough? you are just in luck because today we would be guiding you on how to write the winning content.
- how to properly name your product
- how to properly describe your product
- how to add important key features
How to properly name your product
Properly naming your product is very important, it’s the first thing your prospective Customer reads. Improper naming of your products can affect your product SEO ranking on Jumia.
For iPhone: Product Type + Model + Display size/Type + Memory/Capacity + OS version + Front Camera + Back Camera + Smartphone – Colour
Example: iPhone 7 Plus 5.5-Inch HD (3GB, 128GB ROM) IOS 11 12MP + 7MP Smartphone – Red
For Android: Product Type + Model + Display size/Type + (RAM, ROM) + OS version + Front Camera + Back Camera + Smartphone – Colour
Example: Galaxy S8 Plus 6.2-Inch HD (6GB, 128GB ROM) Android 7.0 12MP + 8MP Smartphone – Midnight Black
Kindly note;
- If the product brand does not already exist in the database, please click BRAND CREATION FORM and fill accordingly to request for brand creation. Example: Samsung, BlackBerry, Apple
- Do not repeat a brand name in the product name, it would create a duplicate brand name on the website. Example: Samsung Samsung Galaxy S8 Plus 6.2-Inch HD (6GB, 128GB ROM) Android 7.0 12MP + 8MP Smartphone – Midnight Black
How to properly describe your product
The description is where your prospective buyers see all the details they need to know about your product, a convincing well detailed and structured description is bound to get increase your sales.
Example: The BlackBerry Passport delivers the best battery performance and the most efficient 3450mAh battery. The battery on this device will last you up to 30 hours, this means you will be able to use the battery for a longer period of time before having to recharge it. The BlackBerry Passport runs on the powerful 2.2GHz quad-core Krait 400 CPU, Qualcomm Snapdragon 800 Chipset. It comes with an internal memory of 32GB which can be expanded up to 128GB. You will have all the space you need to store all your files and documents. There is a 13 MP rear camera with LED flash and a 2MP front camera for video calls and selfies. The BlackBerry Passport is no doubt the best in its class. Next, pick the key features or unique selling points of the product (such as Memory, Processor Specifications, Design, Weight, etc) and elaborate.
Example: The new touch keyboard The BlackBerry Passport takes our iconic keyboard to the next level. The physical keyboard gives you more typing accuracy and leaves you more screen space for viewing. It is also touch-enabled, so you can perform many functions right on the keyboard. It’s responsive to touch so you can scroll web pages, flick to type or slide along the keys to move the cursor. Only BlackBerry can take a perfectly crafted keyboard and make it better. Battery power to keep up with you BlackBerry is well known for amazing battery life. The BlackBerry Passport delivers our best battery performance to date with an impressive 3450 mAh battery and optimization of power consumption in BlackBerry 10. With up to 30 hours of battery life1, you can be confident your phone can keep going for as long as you need it to. Your personal assistant BlackBerry Assistant allows you to manage your email, contacts, calendar and other BlackBerry 10 features through voice and text commands. It helps you to execute tasks quickly such as responding to important emails, scheduling a meeting or getting directions. BlackBerry Assistant is intelligent enough to respond to you based on your situation. Speak freely to it and it will respond in kind. Type a query and it will respond simply with information on the screen. When you’re connected to Bluetooth in the car, it knows you can’t look at the screen and will interact with you completely eyes and hands-free. Phone calls come to life Phone calls on the BlackBerry Passport are the next best thing to an in-person conversation. It comes with powerful speakers and a quad microphone system. BlackBerry Natural Sound Technology is built in to adapt Wi-Fi and cellular call sound depending upon phone position and background noise. The result is the unmatched sound quality that can make you feel like you are in the same room even if you are worlds apart. All your messages in one place BlackBerry Hub is the one place to manage all your conversations email, text, BBM, phone calls, social media and more. The all-new instant actions feature will allow you to quickly organize and action your inbox without having to go into each individual message. Plus, BlackBerry Priority Hub will get to know you and how you use your smartphone, curating a view of the most important messages and notifications. And it’s always available with a single swipe to help you stay organized, in control and on top of all your conversations. Fast, rich browser The BlackBerry Browser on BlackBerry 10 has been completely reinvented to help you quickly browse, read, and share online content. And with the BlackBerry Passport, you can see a full desktop web page on your screen. Pages load incredibly fast and render beautifully, making web pages easier to read. The power of BlackBerry now on your computer and tablet On any given day, you move between devices to accomplish various tasks. BlackBerry Blend brings messaging and content that’s on your BlackBerry to your computer and tablet.3 Access your work and personal messages, notifications, documents, calendar, contacts and media in real-time on whatever device you are on. Respond to your BBM or text messages instantly on your computer or tablet when you are at work. And access your work email, files or intranet sites on your computer or tablet when you are at home without the need for VPN. Productivity apps from BlackBerry World Its important to have the right tools to get any job done with speed and excellence. You can find the very best productivity apps, scanned for malware, available directly from BlackBerry World. Android apps & games from the Amazon Appstore Visit the Amazon Appstore to see the latest Android apps and games, including favourites like Minecraft Pocket Edition, Pinterest and Candy Crush Saga through the Amazon Appstore. To conclude, you can add other specifications of the product that you could not include in the Highlights.
Example: Specifications;
- 2G Network: GSM 850 / 900 / 1800 / 1900
- 3G Network: HSDPA 850 / 900 / 1900 / 2100HSDPA 850 / 900 / 1700 / 1900 / 2100
- 4G Network: LTE 850 / 900 / 1800 / 2100 / 2600LTE 700/800/850/900/1700/1800/1900/2100/2600
- SIM: Nano SIM
- Body Dimensions: 128 x 90.3 x 9.3 mm, 194 grams (5.04 x 3.56 x 0.37 inches, 6.84 ounce)
- Keyboard: Touchscreen, QWERTY keyboard
- Colors: Black
- Cover: Plastic
Display
- Type: IPS, capacitive, Corning Gorilla Glass 3 touchscreen with 16,000,000 colors
- Size: 4.5 inches, 1440 x 1440 pixels, 459 pixels per inch
Memory And OS
- Card slot: MicroSD, up to 128GB
- Internal: 32GBOS: BlackBerry 10.3
- Processors: 2.2GHz quad-core Krait 400 CPU, Qualcomm Snapdragon 800 Chipset, Adreno 330 GPU
- RAM: 3GB
Audio
- Alert types: Vibration, MP3 ringtones
- Loudspeaker: Yes
- Audio port: 3.5mm jack
Connectivity
- 2G: GPRS up to 85.6 kbps; EDGE up to 236.8 kbps
- 3G: Up to 42.2 mbps downlink; Up to 5.76 mbps uplink
- 4G: Up to 150 mbps downlink; Up to 50 mbps uplink
- WIFI: Wi-Fi 802.11 b/g/n, Wi-Fi hotspot
- Bluetooth: Version 4.0, A2DP, LRGPS: A-GPSNFC: Yes
- USB: MicroUSB v2.0
Camera
- Primary: 13MP, up to 4128?3096-pixel pictures camera with LED flash
- Video: 1080p@30fps
- Secondary: 2MP up to 1600 x 1200 pictures
Battery
- Capacity: 3450mAh Li-Ion battery
- Stand-by: N/aTalk time: N/a
- Music play: N/a
Other Features
- Sensors: Accelerometer, Proximity
- Messaging: SMS, MMS, Email, Push Mail, IM
- Browser: HTML5
- Java: Yes
Miscellaneous: – MP3/WAV/eAAC+/WMA player – MP4/H.264/H.263/WMV player – Document viewer/editor – Preloaded applications – BlackBerry maps, Blackberry Messenger
How to add Important key features
The key features are also known as highlights or short descriptions, makes the purchasing decision of the consumer easier. it should contain at least four unique selling points of the product listed with the bullet point format.
Example:
- Operating System: Example: Blackberry 10
- Camera: Example: 13MP
- Screen: Example: IPS, capacitive, Corning Gorilla Glass 3 touchscreen
- Memory: Example: RAM 3G/ Internal: 32GB
- Battery: Example: 3450mAh Li-Ion battery
- SIM: Example: Nano SIM
- Colour: Example: Silver
