PRODUCT WARRANTY EQUALS PRODUCT RELIABILITY AND ASSURANCE

A warranty does not have a voice, but they speak. Being a Seller, It is vital that your products have adequate information on warranty details. It provides an avenue of reassuring the customers you’ve always got their back on the product purchased.

So, what is a product warranty?

A product warranty states the specified period of time in which a product can be returned in case of a fault after it’s purchase and offers either reparation or replacement.

Clear, right?

Product warranty is a discourse that remains valid in marketing, an important aspect of e-commerce. Understanding this as a Seller helps you unlock the key to driving more sales.

At Jumia, warranty requirements are majorly in the Electronics and Mobile Categories. For products like Phones, Tablets, Laptops, Televisions, Refrigerators, Air Conditioners, Freezers, Washing Machines, Generators and other large appliances, product warranty equals reliability and assurance.

Here’s why;

• You are creating a form of communication with your customers. They visit your store or see your brand, and what pops up in their mind is trust.

• You generate more sales because a customer’s review of your product influences recurring sales to other customers.

• You improve a customer’s shopping experience.

• Your products are deemed as a high quality product, thus assuring customers that you drip quality.

• Vendors that supply warranty details enjoy lower return rates.

However, there is a need to indicate what offers are included in your product warranty such as the duration, the information to be provided to access the warranty, and the services your warranty will cover.

Feeling geared up?

You should definitely start the inclusion of warranty addresses (Service Centers only) in your products. It is a gesture that promises a long term commitment between you and your customers, thereby ensuring business continuity.