The use of the right keywords in product descriptions enable potential buyers on the website to find products and understand its usage, specifications and functions as it relates to their needs.
Having product pages filled with repetitive keywords or numbers results in a negative user experience. It is best to focus on creating useful, information-rich content that uses keywords appropriately and in context.
You may want to take the easy way out by using various improvement strategies to quickly get higher rankings of your products by repeating the same keywords, however it becomes conflicting to potential buyers.
As a matter of fact, repeating keywords will actually do you more bad (a lot more) than good.
Example of keyword repetition include:
Repeating the same words or phrases so often that it sounds unnatural e.g Yoga mat exercise mat cushion mat for yoga and exercise – blue.
If you’re unnaturally repeating a specific keyword or number multiple times out of context in a piece of content and your readers can see it, you’re practicing visible keyword stuffing.
Here’s what happens when you repeat keywords:
Your products become conflicting to potential buyers thus affecting sales
Your products become unmarketable
It projects a negative user experience on the website
Products found with keyword repetition risks deactivation