Ecommerce has further expanded the reach of accessing brands by customers due to the value derived from purchasing these brands.
Brands are known for providing exclusivity either in service rendered or goods provided. A brand is an identifier for a particular company known to manufacture a specific product or provide a service.
It is therefore important to state that certain brands fall in the restricted list for several reasons.
As a seller, it might appear that you cannot list certain brands, this publication will help you understand why certain brands are restricted.
Here are few reasons why certain brands are restricted;
Certain brands are prone to counterfeits – Some brands are restricted for sellers to prevent product counterfeiting, brands like Adidas, Nike, Gucci, Puma, Chanel etc. Having these brands counterfeited affects the Jumia goal of providing value for customers, may lead to lawsuits from affected brands, hence the restriction.
Brand reputation – Manufacturers restrict who can sell their products to ensure only credible vendors are permitted to list certain brands. This is aimed towards providing a pleasant customer’s experience