Product reviews prompt every customer’s decision.
It is a driving force behind sales.
Every visit to a product page is supposed to yield conversion i.e., a customer should make a purchase of that product. It is relevant to mention that there are several factors that help a customer decide whether to make a purchase or not, but the importance of reviews in this decision making is very high.
What are product reviews?
A product review is feedback given by a customer after purchasing a product. Simply put, it covers the details of the product. Reviews determine whether the product image and description projected on an online store matches the physical item.
So, it is right to say that in every review, you feel the customer’s insight. Here, it could be disgust, anger, satisfaction or appreciation.
Would you risk having negative reviews on your store? I bet the answer is a no!
But would you love positive reviews? Now, I hear a yes!
If you are wondering, how can you get positive reviews then here is a tip; provide quality products. It works like magic.
What do product reviews do to an online store?
It builds trust – If the customer is king, then reviews given by a customer are as valid as passing a law. New and existing customers trust a seller that has positive reviews. They believe if other customers find the product fulfilling, then they would. Hence, the trust is formed from the feedback given by other customers from their verified purchase.
It yields conversion – Imagine scrolling through the review section of a product page and you come across positive, detailed reviews, there is no gainsaying that it prompts you to make the decision to purchase that same product. A compilation of negative reviews will certainly be a turnoff.
It helps you create better products – In as much as negative reviews do not sit well with anyone, it has a brighter side. A negative, but honest review from customers will help you fix issues regarding your products, thus helping you create better products. Hence, the value of a customer’s feedback regarding every product cannot but be overemphasized.
It reduces return rate – Reviews help reduce return rates because it helps customers decide if a particular product suits their needs. Why buy a product when the flaws of the product have been verified by other customers? This action beats down return rates because any customer making a purchase already knows what the product does as stated from previous purchases.
It provides better insights to the product – Every customer reviews a product based on their perception of that product. There is always a clash of that perceptiveness because every customer is different. Amidst their perception, you get insights on your products. Where to improve, what the flaws are and the durability of such products.