How To Name Your Products
Product naming impacts how potential customers perceive your products. It is better explained as simple, specific and explanatory.
Product naming encompasses the color, model, specifications, material, gender etc relevant to a product. It speaks to product attributes therefore, products should be named appropriately.
If you intend to list a phone or a fashion item, it should cover the model, material, style, specs, and color so that by looking at the product name, potential customers know what the product entails e.g Tecno Spark 5 3GB, 64GB RAM – Black, Women Mini Ruffles Gown – Red.
So for every product you list, the naming should be centered around that product. Merging different keywords that are irrelevant to a product turns off potential customers because the product details are unclear and also, it gives the website an unpleasant outlook.
Here are the details to consider when naming a product;
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Gender
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Age
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Style
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Model
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Material
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Color
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Tech Specifications
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Shape
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Length
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Fitting
Every naming of a product should speak of its features.
However, it should be noted that the naming should align with the image and description. The color of the image should match the color in the product naming and description.
No disparity should be noticed.
It is important that your products are properly named to prevent the risk of deactivation or potential customers losing interest in making purchases.
