Product content quality impacts how potential customers perceive your products. It includes the depth of a product’s description, images, and categorization. It also speaks to product attributes such as its color, model, specifications, material, gender, etc.
So for every product you list, the content quality should contain the details of that product. Merging different pieces of information that are irrelevant to a product turns off potential customers because the product details are unclear.
The categorization of your products is vital and would increase their visibility. Listing brands is tricky, so list the brand you are allowed to sell and, in the absence of none, state it as generic or fashion.
Here are a few tips for product content quality;
Make your description clear and simple – A buyer on your product page has a few minutes to spare when reading through the product description. This is why it is important that the information provided is easy to find and understand. The use of paragraphs, spaces, and bullet points helps a buyer find these details.
Use a clear product image – A clear product image enables a customer to see the product firsthand. It displays a product’s features in terms of color, texture, material, and dimension, allowing customers to choose based on their needs.
Use simple language – The goal behind every product description is for the customer to understand the message. Simple language helps your customers understand the product’s benefits.
State the product specifications- Let the customers know what they stand to gain by using the product. Details such as dimensions, height, color, display, and material are important specifications for a product.
Appeal to the customer’s imagination – To achieve this, use words and images that will appeal to their senses. The use of descriptive words makes every sentence enticing, and it allows the customer to make a purchase without thinking about how much it costs.